Installation & Use

Your inFoqus preset pack.

You don't need photo experience to use these. Follow the steps for your device and you'll have your first edited photo in about five minutes.

How your pack is built.

Read this part. It takes thirty seconds and prevents the one mistake almost everyone makes.

Each look comes as two files: a Light file and a Color file. That's deliberate. The Light file sets brightness and contrast. The Color file sets the tone and mood — the part that makes your photos recognizably yours.

Splitting them means you can brighten a dark photo without breaking the color. Your look stays consistent even when your lighting isn't. 

You apply both. Light first, then Color. Apply only one and you'll see half the result and think something's wrong.

Inside your download:

- Preset Menu - every look shown applied, with its name. Your reference for which to reach for.
- Mobile — Lightroom - .dng files for phone and tablet
- Desktop — Lightroom - .xmp files for Mac and Windows
- This guide

Install — mobile.

Works on iPhone, iPad, and Android. The free Lightroom app is all you need.

Get the files onto your device.

Download your pack. If it arrives as a .zip, open it in your phone's Files app and tap to extract it. Open the Mobile — Lightroom folder.

Import the files into Lightroom.

Open the Lightroom app, tap the + icon, and add the .dng files.
> These will look like odd or washed-out photos. That's expected — they aren't pictures, they're carriers for the settings.

Turn each one into a preset.

Open a .dng file. Tap the ··· menu in the top corner and choose Create Preset. Give it the same name as the file, and save it to a new group called inFoqus.
Repeat for every file. Light and Color files each become their own preset — that's correct.

Use them.

Open any photo of yours, tap Presets at the bottom, open the inFoqus group, and apply the Light preset, then the Color preset.

Install — desktop.

Same steps on Mac and Windows.

Extract your download.

Double-click the .zip (Mac) or right-click and choose Extract All (Windows). Open the Desktop — Lightroom folder.
Open Lightroom and go to Develop.
Launch Lightroom Classic and click Develop in the top-right, or press D.

Import the presets.

Find the Presets panel on the left. Click the + at its top-right corner and choose Import Presets. Select all the .xmp files and confirm. They'll appear grouped under inFoqus automatically.

Use them.

Open one of your photos, click the Light preset, then the Color preset.

> Using the cloud version of Lightroom (not Classic)? 

Open the Presets panel, click the ··· menu at its top, and choose
Import Presets. Same files, same result.

How to use them well.

The order matters.

 Light first, then Color. Every time.

Adjust exposure only.

After both are applied, if the photo is too bright or too dark, move the Exposure slider until it looks right. Leave everything else alone — the color is what keeps your photos consistent with each other. Changing it per photo is how businesses end up with a feed that looks like five different companies.

Check the Preset Menu.

Different looks suit different subjects. Food, interiors, products, and people don't all want the same treatment. The menu shows you each one applied so you're choosing, not guessing.

Give the preset something to work with.

A preset adjusts what your camera captured — it can't add light that wasn't there. Four habits that do most of the work:

- Shoot toward a window, never with a window behind your subject

- Get closer and fill the frame instead of cropping later

- Tap the screen to focus before you shoot

- Shoot slightly brighter than looks right — pulling brightness down is easy, rescuing a dark photo isn't.

If something looks off.

The result looks half-finished.

You likely applied only one of the two files. Apply the Light preset and the Color preset together.

The photo looks flat or muddy.

Almost always the source photo, not the preset — usually low light or a subject lit from behind. Reshoot facing a window and apply again.

Presets aren't showing up.

On desktop, confirm you're in the Develop module. On mobile, check the inFoqus group under Presets. If they're still missing, close Lightroom completely and reopen it.

The import option won't select my files.

Make sure you're selecting the .xmp files themselves, not the folder containing them.

It looks different on my photo than in the menu.

Expected, and fine. The menu shows the look on one sample image; your lighting, camera, and subject differ. The look is the same — the starting material isn't. Adjust exposure to match.

Still stuck?

Reply to your delivery email with the photo you're working on. A person will look at it and tell you exactly what to change.

inFoqus
 — Put your brand in focus.