Privacy policy

Effective Date: July 16, 2026

This Privacy Policy explains how inFoqus (INFOQUSSTORE LLC, "we," "us," or "our") collects, uses, discloses, and safeguards your personal information when you visit our website, purchase our digital products, or communicate with us in any way (collectively, the "Services").

inFoqus sells digital products only — downloadable Lightroom presets and related digital files delivered electronically. We do not ship or deliver physical goods. Our store is powered by Shopify, which helps us operate our online store and deliver the Services to you.

Our Services are intended for customers located in the United States. We do not target, market to, or knowingly offer our Services to individuals located in the European Economic Area (EEA) or the United Kingdom.

By using our Services, you agree to the terms of this Privacy Policy and consent to the collection, use, and sharing of your information as described below.

1. Information We Collect

We collect the following types of personal information, either directly from you, automatically through your use of the Services, or from third parties:

 

Identifiers and Contact Information

Name, email address, and billing address. Because all products are digital, we do not collect a shipping address. We use billing address and related location data to calculate and remit applicable sales tax and to help detect and prevent fraud.

 

Payment and Transaction Information

Payment method, order history, and transaction details.
(Note: We do not store full credit or debit card numbers. Payments are securely processed via Shopify and its payment processors).

 

Account Information

Login credentials, preferences, and settings for customers who create an account.

 

Communications

Messages, inquiries, applications (including Tailored Experience applications), reviews, or support requests.

 

Device and Usage Data

IP address, browser type, device type, time zone, and interactions with our website, collected through cookies and similar technologies (see Section 4).

2. How We Use Your Information

We use your personal information for the following purposes:

- Deliver digital products and provide the Services
- Process payments and manage transactions
- Create and manage your account
- Provide customer support and respond to inquiries and applications
- Send service-related communications and updates (e.g., order confirmations, download links)
- Calculate, collect, and remit applicable sales tax
- Improve and personalize your experience
- Show you relevant products and ads
- Detect, prevent, and respond to fraud or misuse
- Comply with legal obligations or enforce our Terms of Service

3. Sharing of Information

We may share your information in the following situations:

- With Shopify for store hosting, order processing, and analytics
- With Klaviyo for email marketing and customer communication
- With Meta (Facebook/Instagram) for advertising and retargeting
- With Pinterest for advertising and audience measurement
- With other service providers assisting with operations such as payment processing, support, and analytics
- With legal authorities, regulators, or law enforcement if required by law or necessary to protect rights and safety
- With affiliates or in business transfers, such as mergers, acquisitions, or restructurings

All third-party service providers are required to handle your data in accordance with applicable privacy laws and are only permitted to use your data to provide services to us.

4. Cookies and Tracking Technologies

We and our partners use cookies, pixels, and similar technologies to operate the site, remember your preferences, measure performance, and deliver advertising. These include:

- Essential cookies — required for the website and checkout to function
- Analytics cookies — help us understand how the site is used (e.g., Shopify analytics)
- Advertising cookies and pixels — such as the Meta pixel and Pinterest tag, used to show you relevant ads and measure their performance

You can manage or disable cookies through your browser settings. To opt out of advertising cookies and the "sharing" of your information for targeted advertising, see Section 6.

5. Data Processed by Shopify

Your data may also be processed by Shopify as part of our store operations. Shopify may use your information — along with data from other merchants — to improve services and offer enhanced features such as personalized advertising.

To learn how Shopify uses your data and how to manage your rights under Shopify's control, visit:
- Shopify Privacy Policy: https://www.shopify.com/legal/privacy
- Shopify Privacy Portal: https://privacy.shopify.com

6. Your Advertising Choices and US State Privacy Rights

We do not sell your personal information for money. However, our use of advertising cookies and pixels to show you relevant ads may be considered "selling" or "sharing" of personal information under certain US state laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), and similar laws in other states.

You can opt out of this data sharing at any time:
- Via our Data Sharing Opt-Out page: https://infoqus.store/pages/data-sharing-opt-out
- By enabling the Global Privacy Control (GPC) signal in a supported browser, which we honor as a valid opt-out request

We do not currently respond to browser-based "Do Not Track" signals, but we do honor GPC as described above.

7. Data Retention

We retain your personal information only as long as necessary to:

- Maintain your account
- Complete and support transactions
- Comply with legal, tax, and accounting obligations
- Resolve disputes
- Enforce our agreements and policies

When your data is no longer required for these purposes, we will delete or anonymize it in accordance with applicable law.

8. Security

We use technical and organizational safeguards to protect your personal information. However, no system is 100% secure. Please avoid sending sensitive data through unsecured communication channels.

9. Your Privacy Rights

Depending on your state of residence, you may have the right to:

- Access the personal information we hold about you
- Request correction or deletion of your data
- Opt out of the sale or sharing of your personal information, and of targeted advertising (see Section 6)
- Request data portability

To exercise any of these rights, contact us at clientcare@infoqus.store. We may request verification before processing certain requests. You may appoint an authorized agent to act on your behalf, subject to proof of authorization. We will never discriminate against you for exercising your privacy rights.

10. Marketing Preferences

You may opt out of promotional emails at any time using the unsubscribe link in the email. You may still receive transactional messages (e.g., order confirmations, download links, or support emails).

11. Children's Privacy

Our Services are not directed to children under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal information, contact us at clientcare@infoqus.store to request deletion.

12. Where Your Data Is Processed

We are based in the United States, and your personal information is processed in the U.S. Some of our service providers may process data in other countries; where they do, they are contractually required to protect it in accordance with applicable law.

13. Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices, content, or terms of any third-party platforms you choose to access.

14. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices, legal obligations, or operations. If we make significant changes, we will provide notice as required by law and update the "Effective Date" at the top.

15. Contact Information

For any questions, privacy requests, or issues with your order, please reach out to:

clientcare@infoqus.store